• Back to work

    Yup, it happened. Over nineteen months and two eclipses later and the career break is officially behind me. I still can’t believe that time came and went so quickly, but I can say honestly that I’m excited to start something new.

    How do nineteen months fly by so quickly? In some ways it feels like just yesterday that I made the difficult decision to leave my old role and, after over twenty long and fruitful years with my first and only real professional role, simply stop for a while.

    In the over year and a half that followed, the world around me changed dramatically. The AI hype cycle truly took off with an investment bubble that has seen untold billions sunk into startups, large established players, and the picks-and-shovels companies that underpin the industry. In parallel, we saw increasing evidence of a white collar recession taking shape, with the software industry no exception. While I don’t personally believe the former trend has played much of a part in the latter, these parallel trends have seen the software industry disrupted in a way it hasn’t been since the dot-com crash of 2000.

    Meanwhile, the political landscape has been utterly transformed. As the alt-right continued to rise and eventually take power in our neighbour to the south, we’ve seen sustained pushback against diversity, equity, and inclusion (DEI) policies and practices, and a decline in support for investing that takes into account environmental, social, and governance (ESG) factors, with some of that pushback taking the form of real changes to the legal and regulatory landscape in the US.

    As if that weren’t enough, in the first quarter of 2025 we’ve seen a sustained attack on Canadian sovereignty, as the new American administration has begun to wage an economic war on this country while cozying up to strongman dictators across the globe.

    I genuinely don’t remember the last time the world felt this… precarious.

    As you can imagine, given this context, I was more than a little anxious about beginning the hunt for a new job.

    So imagine my surprise, back in late November, when a former colleague reached out after noticing I was open to work…

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  • Strava Lost The Plot

    Strava began rolling out a new beta feature where an LLM provides commentary on training activities, and in doing so provided a perfect example of how tech companies both cannot resist climbing aboard this latest bandwagon while having no idea how to make it useful beyond replacing their own jobs.

    If you’re not aware, Strava is a social media platform disguised as a fitness tracking application. For years they’ve carved out a nice little niche for themselves in the space, first by offering some truly unique and value-added features like their heat map and route planner, which uses real user data to find routes where people cycle, run, and so forth, and second, by incorporating a number of social features to allow athletes to interact, whether it’s liking each other’s activities, commenting, organizing group events, and so forth. Notably, quite a few professional athletes use the platform, including legendary riders like Jonas Vingegaard and Tadej Pogačar, which allows fans to follow their activities and so forth.

    Strava opts for a freemium model, with a number of key features included in a paid tier, and as I’ve become more serious about cycling, I’ve found those paid features to be worth the price. As part of those packages, they include things like additional analytics, which provide various statistics about activities, a route planner with automated route suggestions based on their heatmap data, and leaderboards which, I have to admit, I kinda enjoy as they gamify community-defined segments for sprints, climbs, and so forth.

    All of these features do one of two things: connect athletes to each other, or give athletes access to data, either about themselves or supplied by the community, that they can use to enhance their activities.

    Unfortunately, recently it seems Strava has caught a nasty cold that is infecting companies the world over: AI. And in doing so I’m afraid Strava is demonstrating why tech companies ultimately fail to understand basic concepts like trust and empathy.

    By the way, just a brief interlude: if you want to disable this mis-feature (for now), in the app you have to pick “Show More” on one of the AI generated callouts, select “Give Feedback”, and from there you can leave the beta. Given how difficult that option is to find, I’m comfortable calling this a dark pattern.

    Alright, let’s get back to it, shall we?

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