Profile

Senior Product Manager and Technical Leader with over 20 years of experience developing and launching business-critical applications in a rapidly evolving start-up environment. Experienced and enthusiastic teacher, mentor, coach, and manager, possessing excellent leadership skills. Exceptional writer and communicator for both technical and non-technical audiences.

Skills

  • Strategic Planning
  • Roadmapping
  • Requirements Analysis
  • Leadership
  • Coaching
  • Performance Management
  • Process Management
  • Policy Development
  • Writing
  • Communication
  • Systems Analysis
  • Software Development

Professional Experience

July 2023 - Present

Planned Career Break

Chose to take a much-needed break to explore personal and professional interests, and spend time with family and friends. Among other adventures: traveled to Utah to observe the annular eclipse in late 2023, visited Mexico for the great total eclipse of 2024, and participated in my third Tour Alberta for Cancer.

2002 - June 2023

INVIDI Technologies

INVIDI was founded in 2000 in Edmonton, Alberta to deliver a product enabling addressable advertising on cable, satellite, and IPTV systems. As one of INVIDI’s earliest employees, I held a critical role as individual contributor, leader, and eventually executive, as the company grew from a pre-seed startup to a venture-funded, award winning, industry leading ad tech vendor.

May 2020 - June 2023

Vice President of Product Management

May 2018 - May 2020

Senior Director of Product Management

Jul 2016 - May 2018

Director of Product Management

Led the INVIDI Canada office on a team of Product Management executives defining the vision and roadmap for INVIDI’s television ad tech solution. Managed, coached, and mentored a tight-knit team of Product Owners.

  • Built and managed a staff of Product Owners responsible for driving product execution across over ten teams located in Canada and the United States.

  • Led the development of growth-enabling best practices across the department, including standardizing job definitions and promotion ladders.

  • Participated in due diligence during the acquisition of the Stockholm-based Videoplaza unit of Ooyala, and partnered with leadership colleagues to blend the organizations during the post-acquisition transition period.

  • Key leader in INVIDI’s transition to software-as-a-service and the development of its next generation product offering.

  • Represented INVIDI in high-level conversations with senior customer representatives as part of its SaaS transition.

  • Led the definition, development, and deployment of INVIDI’s first IP-based ad tech solution for Telenet, a Belgian television provider and INVIDI’s first international customer.

  • As part of a cross-functional team, led the definition, development, and delivery of INVIDI’s solution for Tata Play, one of India’s largest direct-to-home satellite providers and INVIDI’s first customer in South Asia.

April 2014 - July 2016

Product Manager

Worked with leadership throughout the organization to transform INVIDI into a strategy-driven, product oriented company. Collaborated with technical and non-technical stakeholders to translate strategic vision into product execution.

  • Established INVIDI’s first successful formal Product Management function within the company after over a decade of engineering-led product development.

  • Partnered with engineering leadership to transition INVIDI from waterfall development to Agile Scrum, including defining the Product Owner role in the INVIDI context.

  • Cut time to market of new features by over 50% by transitioning the organization from a 1-2 year release cycle to delivering every 4-6 months.

  • Developed INVIDI’s first formal processes for managing, executing, and billing for customer feature requests in parallel with strategic product work.

  • Defined and launched the Sentinel project, INVIDI’s first enterprise on-premise monitoring offering to be used with its core addressable advertising product.

  • Recognized by the National Academy of Television Arts and Sciences for contributions to Targeted Household Advertising on Linear Television.

April 2010 - April 2014

Senior Software Developer

August 2006 - April 2010

Software Developer

June 2002 - August 2006

Associate Software Developer

Developed numerous software projects in the company, including early phase proof-of-concept projects through later revenue generating products as the company transitioned from early startup to successful ad tech vendor.

  • Contributed to early proof-of-concepts during INVIDI’s nascent startup phase that ultimately led to our first committed customer deployment.

  • Developed an emulation system used to execute embedded settop code and cable plant infrastructure on commodity hardware.

  • Developed critical reporting and workflow enablement tools required to launch INVIDI’s first revenue generating deployment.

  • Led a small team developing INVIDI’s first data warehousing and reporting platform.

Education

University of Alberta
Honours Bachelor of Science, Computing Science
1997 - 2002

Publications